Creating a blog is easy and you can use a blog as a marketing tool for your business or even personal brand. When I started blogging, I wanted to share my passion for my business and expose people to my brand. It is important that you blog about something that you are passionate about so that you are able to update your blog regularly so that you can keep your readers interested and keep coming back for more.
When setting up my blog the first thing I thought about was the name of the blog. I wanted it to be catchy and interesting yet it gave people an idea of what the blog was about. I also chose a name that when people type in the subject matter contained in my blog in search engines, then my blog would come up. This is especially important since one of the uses of my blog is to market my brand. The best kind of name is one that is short and if possible, descriptive since this is easier for people to remember as compared to a long name.
I chose to use my own domain for my blog because I really wanted to take ownership of all of my content and the upkeep for my blog. Domain names are those that end with .com, .org, .net, etc. Blogging platforms such as WordPress will enable you to get all the blogging software you need and you can use a domain name. For free blogging services such as blogger, you cannot get a domain name instead you get your blogname.blogspot.com. The main disadvantage of this is that if you would like to move the content of your blogspot.com to a domain name blog, it can prove to be a rather difficult process. However, the people who use this type of blogging service find it easy to set up and use and it is free.
Next, you’re going to need a web host. There are some options for hosts such as Dreamhost, BlueHost, GoDaddy, 1and1, HostGator and Namecheap. All these have various features and have different charges so it may be best to do some research. I often use Namecheap for both my domain registration and hosting. It’s just easier to have the same company do both. It is important to use a hosting service that is reliable and one that is not constantly down since you will not be able to build and maintain a reader base with a blog that is constantly unavailable. and I’ve never had an issue with Namecheap though their hosting service is relatively new. Hostgator is my second option for hosting. I’ve been using them for years without issue.
Once I had my domain registered, and my hosting set up, I opted to use WordPress as my blogging software. It is free, widely used, and well supported. Most hosts have 1-click install set up for WordPress though some sort of installation software that you can find in your cPanel. The most common of these installation programs is Fantastico, though there are others.
This covers your basic blog set up. From here you need to get crackin’ on filling that blog with all kinds of useful and search engine friendly content.