Want to gain a bigger following, expanding your online business and increasing its volume? Google has made this goal much easier, thanks to Google authorship and rel=author. Those not into content marketing stand to gain the least from this strategy, as the authorship markup makes owners of content more visible to their potential audience. This can expand reach, strengthen brands, explode website traffic volumes, raise sales and commissions, and perform a whole list of other wonderful things. Read on to learn about the benefits of the authorship markup technique.
What is Rel=Author?
The “rel=author” markup has proven to be very beneficial to online marketers seeking to increase their following when using content to attract, fans, followers, customers, leads, and website traffic. Its power comes from Google+ and search engine traffic. Although enabling authorship can also be accomplished through the submission of an email address for verification, many find this markup to be their only resort, as the address must come from the domain upon which the authored content is posted, and those who spread their content around the net do not have such a luxury.
Benefits of the Rel=Author Markup
Those who successfully implement rel=author may enjoy several benefits, such as their picture in the Google search results next to any listing they have authorship of, the displaying of information from their Google+ profiles, like circle count, increased search engine traffic, thanks to more listing clicks, and the ability for all their Google+ posts to be easily found by searchers, who simply have to click the name featured next to the image. This markup even makes it possible for searchers to comment on the author’s posts on Google+ straight from the SERPs.
The rel=author markup is not to be confused with rel=publisher, which associated profiles with entire websites. As the rel=author markup is for a specific webpage or article only, it is more beneficial for guest posting and article marketing.
How to Use Rel=Author
Implementing the markup is a two-step process which may prove simple to some and challenging to others. First, a link from a website or web page must be added to the author’s profile on Google. Then, a link from the profile must be added to the site or page.
In order to create a link for the profile which may be added to the content web page, take [profile_url]?rel=author and use it within the “a href” tag , replacing the Google+ profile URL for the [profile_url] and choosing keywords for the anchor text. Finally, place a link for the page of content and include it on the profile page. To add the link to the profile, sign in to Google and click on Edit Profile. Then click on Contributor To and select Add Custom Link. Change the visibility of the link, if desired, and click on Save. This must all be properly done and include all parts written correctly or the content and profile will not be associated.
Checking Author Data Extracted by Google
Previewing the author data that will be extracted by Google is a wise move. It ensures potential viewers have the correct information displayed to them. Checking the data is accomplished easily through the tool for structured data testing. However, only a single page can be examined at a time using this tool. The structured data testing tool is part of Google’s webmaster tools and can be found there. The data can be reviewed simply by entering the URL of the targeted web page.
Just How Helpful is Rel=Author?
Those experienced in the world of internet marketing know quite well that it takes a combination of approaches to be successful. The markup truly is powerful, but marketers must first have their campaigns correctly positioned in order to receive the most benefit. The content must be visible within the search engine rankings and reader- friendly. Those looking for web page visitors to take action must inspire them to action through the words on the page without turning readers off.
The rel=author markup underlies the success of many. Once activated, this simple technique will propel strategic internet marketers and hard-working content writers towards the achievement of their goals. It has caused many to be justified for all their efforts. Try implementing the markup on your content and see what Google authorship and rel=author can do for you.